From the last editorial, we covered setting your product apart, and how it reaches the masses via the retail dispensary outlets. This month we dive into some ways to listen, learn, and navigate product sales from the retail can counter. If your products have made the shelves, how can you ensure dispensaries and patients are moving through it? Product. Price. Place. Promotion. Those are the four P’s we will touch on.
First, we’ve covered a good portion of product and how it sets yours apart from the hundreds, if not, thousands (flower) in the market place? Is it packaged well in compliantly? Does it clearly “advertise“ what’s being presented for sale/conception? Does it come with a guarantee of quality? All are important to reaching the shelves and providing an ease in which the “buttender“ or “canon Ian“ can help promote the product.
Next, we have a price. It’s often times looked at first as a measurement of current and fair market by both dispensary and consumer. Often they are tiered based on a basic bottom, mid, and top shelf option. It’s important to understand the market and how supply and demand for the cost of ingredients in compliance (licensing, permits, packaging, etc) plays into fairly pricing the product. Would often gets over that is that the cost did the retailer is marking includes all taxes, and the fact that dispensaries pay higher rent with no tax breaks.
Being cognizant of how those factor into the pricing includes the location and financial demographics of the retail outlet. Certain areas of the state can vary pricing by 30% or more due to quality of location and it’s ease of entry. So, the place in with your product reaches means that sales may be slower or faster based on the affordability at the local market place. In addition, the hours of operation and placement of product within the dispensary will play a role in product sales.
Last, we have promotion. How is it being promoted at the dispensary? Are there joint efforts to ensure the product is correctly labeled and displayed within the location as well as online via magazine advertorial‘s and advertisements, website, Weedmaps, Leafly, as well as social media platforms. Next, is the person behind the counter familiar with the product, and what sets it apart. Is it the way it’s produced, priced, or packaged (or any/all) that keep the product fresh and desirable. In the end, the patient/consumer will dictate much of the loyalty and repeated turnover of the product. Does what was sold to the consumer match the promoted expectations? If you can WOW them with the four P’s then you’re far more likely to have a successful product and retail counter.
WRITTEN BY CHET MILLER OF LETTUCE SMOKE 
visit The Lettuce Bar!
12007 NE 23rd St
Choctaw, OK 73020
