I tore it open at the kitchen counter.
No aroma hit me. No resistance when I broke a nug apart. It was good structure, and a decent trim. But the feel told the story. Dry. Muted. Lifeless. The kind that turns a grinder into dust instead of fluff.
Super Boof isn’t supposed to feel like that. Gd flower isn’t.
And this is where the conversation needs to get honest.
We can’t keep calling something “top shelf” if we’re not willing to protect it like it matters. Packaging is not cosmetic. It’s preservation. Terps evaporate. Moisture escapes. Oxygen does what oxygen does. If the bag can’t hold the environment steady, the flower pays the price.
And so does the patient…..
This is a pattern that too many of us have experienced quietly while paying premium prices for flower that feels like it’s already been sitting too long. Or shouldn’t be on a shelf at all.
In Oklahoma’s MMJ landscape, freshness should be one of the few advantages we still have. Short supply chains. Local grows. Fast turnaround. When something dated a month prior already feels compromised, the system is screwed.
We’ve layered regulation, compliance, testing timelines, storage requirements, distribution steps, yet somewhere in that chain, the plant loses its integrity. Add subpar packaging to the mix, and even good cultivation can’t save it. STOP THE MADNESS!
Heres the deal… the market is tightening. Shelf space won’t always be padded. Patients are paying attention. If brands think name recognition will carry them through, they’re gambling and they are wrong.
What will carry them is consistency.
What will carry them is preservation.
Quality.
If you want more sales, protect what you’re selling.
I’m here to say, and I’m sure everyone would agree, getting home excited to open one of your favorite strains and realizing it’s already faded is on a higher level than being simply disappointed. It’s more than frustrating to know that something is preventable, yet the ones that consider themselves “quality” think it doesn’t matter, just to save a penny.
It’s preventable. And there are plenty of options for you and if you want to stay top shelf, most top shelf buyers will pay the extra penny.
Prove me wrong….