Rob & Sons Cannabis Co. 22 Initiative

A Local Lifeline Mirroring a National Cause 

By James Bridges

In the realm of cannabis advocacy and support, certain stories stand out not just for their passion but for their profound impact on the lives of many. One such story is that of Rob & Sons Cannabis Co. and their local 22 Program initiative, dedicated to supporting veterans through the therapeutic use of cannabis. As we documented this inspiring program, it became clear that this is more than just a project—it's a lifeline for those who have served our country.

Rob & Sons Cannabis Co. took inspiration from the national Mission 22 program, an initiative aimed at recognizing and supporting veterans while raising awareness about veteran suicides. The name “22 Program” reflects the sobering statistic from the Department of Veterans Affairs: approximately 22 veterans take their own lives each day.

Motivated by this mission, Rob & Sons Cannabis Co. launched their local version of the 22 Program. This initiative offers 22 grams of cannabis flower to the first 22 veteran customers for only 22 cents. This simple yet impactful gesture is designed to provide veterans with access to therapeutic cannabis while highlighting the critical issue of veteran suicide.

The primary goal of Rob & Sons 22 Program is to provide immediate support and relief to veterans. By offering affordable access to cannabis, the program aims to help veterans manage symptoms of PTSD, anxiety, depression, and chronic pain. The accessibility and affordability of this program can make a significant difference in the lives of those who may otherwise struggle to obtain such relief.

A crucial element of the success of Rob & Sons 22 Program is the support from local cultivators and product producers. The recent July 22nd event was a testament to this collaborative effort, with all the flower needed for the event donated by the Pott County Boys. This award-winning cultivator from Oklahoma has earned recognition for their high-quality cannabis, including accolades at the Cowboy Cup for strains like Terple 17 and Kush Mints.

The Pott County Boys have been a significant contributor to the local cannabis community, operating out of a 9,000 square foot facility in Pottawatomie County. Their dedication to quality and consistency has made them a trusted name in the industry, and their support for veteran programs exemplifies their commitment to giving back to the community.

Rob & Sons Cannabis Co. encourages other dispensaries to adopt similar programs to support veterans. By offering discounts or special promotions for veterans, dispensaries can contribute to a larger movement aimed at providing essential support and raising awareness about veteran suicides. Additionally, Rob & Sons Cannabis Co. calls on more cultivators and product producers to get involved, donating products or resources to support these vital initiatives.

By working together, the cannabis community can make a significant impact on the lives of veterans, providing them with the support they need and deserve. Dispensaries and producers can follow the lead of Rob & Sons Cannabis Co. and the Pott County Boys, creating a network of support that extends across the state and beyond.

The journey of documenting Rob & Sons Cannabis Co. and their local 22 Program has been nothing short of inspiring. It has showcased the profound impact that a dedicated individual and a supportive community can have on the lives of veterans. As Rob continues to advocate for and support his fellow veterans, we are reminded of the importance of compassion, education, and access in the world of cannabis.

Rob & Sons Cannabis Co. and the 22 Program are powerful testaments to the potential of cannabis as a therapeutic tool and the importance of community support in healing. They serve as models for what can be achieved when we prioritize the well-being of those who have given so much for our country.