by Kathy Goff, EdD
The Green Grow Expo was a regional show for the cannabis industry held September 28-19, 2019 in Tulsa. It was an intimate setting that gave consumers opportunities to actually talk and learn from the vendors. A live demonstration stage offered free educational seminars in the exhibit hall throughout both days of the GGX Tulsa.
The Green Grow Expo started in 2018 as an idea between friends after State Question 788 was passed in Oklahoma. The idea was to provide and event of real connections for both B2B Cannabis Companies and the B2C Cannabis Companies with their markets, their clients and to meet new ones. The first GGX was held in March, 2019 in OKC. GGX OKC had over 5,000 in attendance, 100 local and national brands, education classes, media, and networking after parties. It was a well attended event.
The Tulsa GGX gave consumers exposure to primarily local and regional brands. GGX Tulsa covered both the medical science and the business and compliance side of the legal cannabis industry. The Expo included industry-leading speakers, in-depth educational classes, and unique industry networking opportunities. A VIP Wellness Zone offered free and discounted physician recommendations, massage therapy, a smoothie bar and expert wellness speakers both days
The business educational focus of GGX was to inform businesses on new laws and compliance regulations. The patient educational focus provided information on all facets of the cannabis plant and it’s medicinal properties. GGX offered an OMMA policy panel that discussed all of the new laws and compliance regulations. Additional presenters focused on business structures, formation strategies, accounting, transportation, cultivation, chemistry, breeding, culinary, consulting, building science, communications, marketing and communications.
The Tulsa GGX featured Dr. Regina Nelson and her three Level Cannacian Certification Program. Dr. Nelson created the term “cannacian” for clinicians, counselors and coaches in the cannabis medical community. Level I was an introduction to the endocannabinoid system, the differences between hemp and cannabis plus targeted dosing strategies. Level II focused on cannabis therapy planning, pediatric cannabis use and veterinary cannabis use. Level III targeted cannabis therapy strategies for cancer, chronically ill and seniors. All three certifications were offered for the first time ever at one place during GGX Tulsa.
GGX Tulsa was a welcome relief to the traditional overwhelming national shows where there are so many people that it is difficult to see the booths much less actually have a conversation with a vendor. GGX Tulsa provided a very high ROI (return on investment) for the attendee, but not so much for the vendors and exhibitors. Part of the explanation for the low attendance might have been that GGX Tulsa was held during the same weekend as CannaCon OKC, which was packed.
Maybe a novel idea for future expositions would be to control the number of people in the exhibit hall at any one time. For my money, GGX Tulsa was a good investment and use of my time.