By James Bridges
“We’ve all been in this together. I remember Temple Kush put us on the map. Now look at us. We are rocking and rolling and we can’t stop right now. I keep telling Joe, ‘you got to have a gig and stick with it, try like hell to be the best at it, and you will do very well in this industry.’ That’s what we do.” Brian Ganster, owner of Mowdy Farms was rested and ready for his second time to be featured in Herbage Magazine.
Brian speaks of a Temple Kush strain that was available in a local dispensary about 3-years-ago. I had the amazing opportunity to try and hoard quite a bit of that flower before I finally decided to track down the grower and interview him. Ahh, the temple kush…
It’s time to catch up. It’s time to check in with our friends and see how they are compared to back then. Spoiler alert… I wasn’t disappointed.
As I walked through the front entrance, I noticed a complete and total makeover of sorts. The last time Herbage and Mowdy Farms connected like this, Mowdy operations were located in a different location entirely. They now had, what looked and smelled and acted like, a brand new spot to grow some of the best medicine in the cannabis market.
Speaking of the cannabis market… The Oklahoma cannabis market seems to be shifting in a way that may be pleasing to some and not so much to others. This was more of where my interest was at the moment.
I travel a lot. I visit many areas of the state and talk to many people within the industry. There’s growing concern among many smaller “mom & pops” of whether or not they can sustain. It’s so important for all pro-cannabis communities to come together, as one, to make the best decision for the greater good.
Much of what I am hearing is actually optimistic. This is when I talk to those that aren’t necessarily trying to “get out while they can”. I talk to those that understand that there is an entire ecosystem at hand to maintain sustainability. A solid product, work well within the community, marketing at a balanced level, and continuing to grow a standard for your brand. The cultivators, dispensaries, and other derivative companies that seem to not be less concerned about the future are the ones that practice all of those parts of the equation. If, indeed, there is too much supply, then there must be a way to create a higher demand. In other words, bring your A-game. It’s time.
“The loss of quality is the worst thing that could possibly happen to us,” Brian confirmed. “If we ain’t trying to put out some of the best product we’re going to lose our f****** facing this crap just like everyone else.”
Brian is one of the more intelligent people that I have met in my life. He not only understands and is top notch at cultivating, he understands business. He
understands the simplicity of business and uses it to succeed.
“So when ‘Walmart’ comes in here and just starts making packs, we’ve still got to stand out. We got to have a customer base. We push out good medicine for Oklahoma. No question. We can push out proper medicine to the rest of the country, if they’d let us… However, I know that I want to advertise with Herbage or something that is for everything we stand for. That’s where the money needs to be. Right here in a state where we can sell f****** weed. We still have to be talking to the same people that we know. We have to continue to let people know that we’re kicking it out there. Then it’s up to me to get our prices balanced and competitive. We look at Zenoa, or Cookies, and some of these big boys that are coming from all over the country. We’ve gotta stay competitive, you know?”
Brian kept looking over at his head grower, Joe Faught. Joe is an old school grower. He’s learned some tricks or two on the west coast of our great country. Joe simply smiled and agreed. He was very good at that. However, when it was his turn…
“There’s so much going on in the market. People are talking about taxes here, overhead there, hell, even China is getting involved in the conversation somehow! Really, to me it comes down to holding onto that quality and price. There are so many growers around that are dropping their prices through the floor just to get out or pay some bills. In my opinion, this kills the economy of our industry.” Joe sat back and folded his arms gently.
Brian took the reins, “What I love is that when people go into a dispensary and see our flower they know it’s ours. I want it the same as any of the big
boys. If they see Mowdy weed in a dispensary, then I want them to trust that it is good quality weed. We’ve got to be those guys in order to even stay alive. Then we need to stay legal. To stay compliant with all of the changes and watch the prices of flower drop is very difficult now. The ticket is a huge ticket. But it’s all going to level out at some point. It will level itself out. We just hold onto our quality with a low overhead and continue a marketing strategy that works best for us. Meanwhile, there will be those that go away. Those that can’t stay compliant. Hell, make enough laws and they will push people out of here.”
I couldn’t wait to get my lungs full of some good Mowdy smoke. It’s definitely a “usual” for me at dispensaries that carry them. If you are a dispensary that does not, you may want to consider something of this high caliber.
My relationship over the years with the gang at Mowdy has never failed. Brian has always been a man of his word to me. Someone who, in my opinion, is making a difference for those out there that need his and his team’s experience and ethics when growing the medicine that keeps them so well. The Temple Kush has been long gone. Maybe they will try it again and I’ll go out to the farm and get lost. Who knows? But I do know that every strain that I have tried that is cultivated by Mowdy Farms, thus far, has been some of the highest quality cannabis that I myself have had the pleasure of experiencing.