Fire Season Is Here — Herbage Magazine Issue 72 (420 Edition)
Fire Season Is Here — Herbage Magazine Issue 72 (420 Edition)
By James Bridges | Herbage Magazine
There’s a moment when the noise dies down and what’s real starts to show itself.
This is that moment.
Issue 72 — our 420 Edition — is built on what’s left when the easy money disappears and the truth starts showing up in the smoke.
🔥 Inside This Issue
Cover Sponsor: Lit Up Cannabis
This issue is backed by Lit Up Cannabis, a brand that stepped into the middle of a market correction and bet on something most won’t—quality, process, and patience.
They didn’t show up for a victory lap. They showed up during Fire Season.
Cover Art by ThruMyEyez (@thrumyeyez__)
The visual for this issue comes from ThruMyEyez—raw, chaotic, and alive in the way this moment actually feels. Not polished. Not safe. Not corporate. Exactly what it needed to be.
- Fire Season Pt. 1 & 2 — The Oklahoma cannabis market correction nobody wants to say out loud
- Cliff Downing — The man behind the sound, and why the quiet professionals matter most
- Megalodon × Noodz — Built on process, not hype
- Green Feather — The Hippie Cowboy & The Healer
- 420 Survival Guide — How to find real weed in a bad market
This is a reminder that quality still matters.
📖 Read the Full Issue
💭 Publisher’s Note
“When things get tight, when the noise dies down and the easy money leaves the room, what’s left is the truth.”
Welcome to Fire Season.
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